
By Barry Goss
It
was the spring of 1997. A time when sales, business contacts,
and getting to know (and make friends with) the right people
would be a key focus in my life.
As I
was walking to my mailbox in a half-dejected mood for not knowing
how I'd get to the key decision makers in an industry (the Time Share
industry) I needed to be known in, I couldn't help but think about
what I'd heard so many times while growing up in California: sometimes,
it's not what you know, it's who you know that counts.
And
there, out of the blue -- like wonder dog popping in to save the
day -- in my mailbox was the May issue of SUCCESS Magazine.
It
was hard to ignore. On the front cover, it had a well-dressed
distinguished man draping a shovel over his shoulder with
the title: "World's
Greatest Networker."
Yes, Harvey
MacKay was the cover story because he'd just released
a hot new book called Dig Your Well Before
You're Thirsty.
The
book, according to MacKay, is all about the foundation of business
success: the ability to reach people who can help you make the
sale. In other words, networking.
"Networking
is the art of starting and maintaining relationships. Who knows
where they might lead", says MacKay.
Well,
exactly!
However,
as I've grown personally and professionally over the years,
I've come to learn (sometimes the hard way by burning bridges
quicker than I should have) that it's the 'maintaining' side
of the equation that can make or break you... allow you to
leverage your assets and knowledge or cause you to go back
to your own lonely drawing board and start from scratch.
In
short, the secret to networking isn't really just in
your ability to make contacts with successful people; it's in your ability
to turn these contacts into customers and, if the situation
is right, eventually friends.
If
you're in the business of business -- selling
yourself, your services, or a product or products --
to make money, then
networking correctly is all about
building a people resource bank that pays interest
and dividends that compound annually for as long as
you're alive.
“People
will forget what you said, people will forget what
you did, but people will never forget how you made
them feel.” - Maya Angelou
What if there
was a way, through Print-On-Demand technology integrated
with a few simple 'clicks of the mouse', that you could
maintain and build relationships, grow your network
of contacts, keep in touch with family and friends,
and never forget a birthday, holiday or special event
again?
Can you imagine having access to an
online card-fulfillment company who will send out
highly-personalized REAL Hallmark
quality cards on
your behalf for less than 1/3 the cost?
And, the convenience factor is almost mouth-dropping
-- it takes you about 2 minutes, through a few simple
'clicks of the mouse', to send out your card. This
vendor receives the order, prints out the card,
stuffs it in an envelope, stamps it with a REAL
stamp, and SENDS IT OUT for you that day in the
'snail mail'!
Yes, it's all done from
the comfort of home through your computer, kinda like an e-card by mail!
It is the most incredible High-Tech to Hi-Touch tool and system
I have ever seen, and it really is allowing me to IMPACT people in
a way that no e-mail, or traditional e-card, ever could!
People LOVE
getting cards in the mail, they always get opened, and they usually
are saved! Think about what that can do for your business and relationship
building efforts!
You can even have the card printed out in your own
handwriting (or choose from several fonts), you can upload
a picture to the card
(can't do that with a Hallmark!) and you can even design (or have
the company design) your own custom card campaign with any graphics you
like.
Imagine what that could do for your business relationships.
The possibilities are endless!
Here is an article from another Master
Networker and grower of relationships, Jordan
Adler. He perfectly summarizes what we
have here with this very slick system:
In the 1980's
I read a book called "Swim with the Sharks without Getting
Eaten" by Harvey McKay. I was earning $14,000 per year at
the time at my job in Customer Service with a major Airline.
In Harvey's book, he implied that if you want to predict
the size of someone's paycheck, look at the size of their
rolodex (for those of you under 30 years old, a rolodex is
the manual version of an electronic date book).
I started
to collect business cards and meet people. I joined networking
clubs and spent hours meeting new people and learning as much as I could
about their businesses. I started to imagine that those business people
that were "connected" could make a few phone calls and get just about
anything done.
So over the
years, I applied a few simple business practices that ultimately
allowed me to enjoy a fairly comfortable lifestyle at a young age.
I built a network of over 50,000 representatives in 7 countries.
My residual income allowed me to retire in an old mining
tourist town in the North Central Mountains of Arizona and
travel the world in my early 30's.
I
attribute my success to these simple business practices:
1). Meet people
and collect business cards.
2). Ask questions
and learn as much as possible about the people you meet.
3). Treat people
well.
4). Show a
genuine interest in others.
5). Be someone
that others want to be around.
6). Send
thank you cards (I learned this one from my mom when I
was a small boy).
Over the years,
I collected business cards, stayed in touch with people and
sent out thank you cards.
But I had
one big problem. I ended up with hundreds of business cards
that got thrown into drawers and shoe boxes. I ran out of time
to be organized and life just got in the way of continuing
to send thank you cards to everyone. Many fell through the
cracks-and some relationships were lost forever.
Robert
Kiyosaki in his relatively new book "The Cashflow
Quadrant" says, "The
middle class work, but the rich build Networks." The
fact is, building networks is the key to success
in business. Problems can be solved through networks.
Families can be saved through networks and companies
are built through networks.
Networks
are the backbone of business and civilized society. What percentage
of business's fail because they didn't have a network to back
them up, bring them money or create new business?
A customer
referral network can feed a business with new customers for
life.
When I saw
SendOutCards, I saw a solution to one of the biggest problems
in American Business today.
As
a business person, I want to know:
1). How do
I build my network?
2). How do
I organize and communicate with the people in my network?
3). How do
I differentiate myself in a marketplace flooded with competitors?
Answer these
three questions and you have a formula for getting a consistent
flow of new customers, retaining your existing customers and
standing out from the pack. This is what every business
wants!
I started
sending cards to the people that had given me business cards
over the years. Each time I sent a card, their contact info
was entered into my Contact Manager. For the 1st time in
my life, I had an organized way to build my network.
I could now communicate with my network in a
way that contributed to them, made them feel
important and set me apart from everyone else
in the marketplace.
SendOutCards will
become a phenomenon because people want what we have. My Mortgage
Broker in Michigan said, "For years, I've been
wanting to send out more cards and thank my customers,
but I just haven't had time." He's
now a An Excited and Passionate
user of the system and can now send the cards
he has always wanted conveniently and economically! Anyone
that understands business and
wants to grow will use this system without ever
seeing the rewards plan. The bonus's and
residuals are just a plus.
Here's a
very important tip for building your network . . . In
the TREAT 'EM RIGHT Seminar, Kody
suggests sending one unexpected
card every day. "You
deserve exactly what you send
out." If you send good things out, you get
good things back. Your intention
should be out of the contribution to others without expecting something
in return. If you send
out cards to make someone's
day or really contribute to them, good things will begin to pour into
your life.
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I'll have the SOC automated fullfillment house put the DVD right inside a card I'll send you so you can experience the card quality for yourself and get some great information and insight into how SendOutCards can improve your relationships -- both personal and business.
You'll also get details on how SendOutCards can pay for itself or how you can make a great secondary or full-time income.
In this DVD Presentation, you will see how SendOutCards can benefit your existing business, or create a secondary or substantial income as a business for you . . .
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