August 7, 2008

Consumables Are King!

With the hype, hard sells, and marketing B.S. around INTANGIBLE referral-based marketing opportunities, like gifting, surfing, and travel programs…

…Is there any wonder you don’t know where to turn when trying to find a ready-made business-in-a-box ?

A business, in an industry by the way, that can produce a bonafide walkaway royalty check for you with 24 to 36 months of working it with the right amount of leadership and sound business practices.

Look, there’s big fat reason programs like ASD ( Ad Surf Daily ), YTB International ( travel company), and, Global Prosperity ( Tax defier scheme ) get KO’d by the feds.

They either have tried selling products with little value, hyping-up and/or heavily promoting the money side of the business (the comp plan), or they let their short-term thinking, business moron-minded distributors who make promises they shouldn’t be ( i.e., like offering a high or quick ROI with little work & zero risk!

It’s time to get REAL…

There ARE some absolutely solid, legit, highly credible companies out there - ones with exclusive, benefit- rich products or a sizzle product that comes to the market for all the right reasons.

Recently, we’ve found a HOME - a long-term home within a company that sells the only 3rd-party product to ever be endorsed by the Chopra Center for Wellbeing - the most credible endorsement in the history of Network Marketing.

* * * * * * *

With the proliferation of opportunities with NO hands-on products (i.e. education/investment courses, gifting programs, travel packages, surfing programs, etc.) one might ask, “Do I really need to be involved with a company that sells a physical product?”

Quite simply, the answer is YES!

But not just any product.   If it ties into your existing business ( it does for most online businesses ), you should ALSO be in the Nutrition (supplements, food, shakes, drinks, etc.) and/or Personal Care (moisturizers, shampoo, conditioners, facial, etc.) market.

Here are the cold hard facts:

#1) According to recent Direct Sales Association research, there have only been nine companies in the entire history of Network Marketing to achieve a billion dollars in annual sales. The rest seem to have short brilliant spurts of growth before coming crashing down.

#2) Of these nine, six of them are in the above mentioned market (nutrition and/or personal care).  These six are still around; the other three have fallen by the wayside.

#3) This market was created by the rapidly growing Global Wellness Movement – a $500 billion dollar per year movement/industry built around a population that is absolutely consumed with either looking good and/or feeling better!

If you want to earn BIG money, you must follow the trend!

Remember, true residual income only comes from consumption.  A tried and true Network Marketing company will have highly consumable, cutting edge products or an exclusive sizzle product that is needed (and wanted) by a broad segment of the population.

If you’re selling non-consumables, you’re essentially just in Direct Sales.  As soon as you stop whipping up the sales force, your income comes to a screeching halt!

If it’s consumable, it’s obviously tangible.  Distributors/customers will have a greater emotional tie and unwavering dedication to a results-oriented consumable product than, for example, an intangible “savings” on a cruise or an over-priced $1,000 course on Universal law and spiritual growth.

And, with the average retention rate on information-based membership sites being 3 to 5 months, what’s the answer ?

Meaning, running a pay-every-month membership site - over-loading member’s with information after information - doesn’t serve anybody either. After all, at some point, the person soaking in that info either a) gets what they need to achieve a result…or…. b) they realize “holy smokes, I’ve been so consumed in study, so involved in the how-to’s I forgot to spend time living, exploring, experiencing.” So, they cancel their membership and get on with the business of living.

Studying the past will help us to predict the future!

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2 Comments on Consumables Are King! »

August 9, 2008

Mr. X @ 4:39 am:

Hi! Loved your blog. came through digg and yes, i did digg it. Lets be friends on digg.
You’re now on my rss reader!

Jared Maidenberg @ 5:25 pm:

Amen brutha, that is the TRUTH…and you are telling your readers here what they need to hear not necessarily what they want to hear, though I think it really is pretty good news…after all the truth will set you FREE!

Having been in and around Free Enterprise, Home based business and Network Marketing for ten years now I have seen the good, the bad and the ugly, and I am sickened by the HYPE and noise that surrounds some of these so called ‘Opportunities’ that are nothing more than deals/scams/money games packaged in a thinly veiled ‘guise’ and attempts to move money around, doing their best to appear legit, despite many being ‘Ponzi Schemes’.. and the worst part is most honest, heard working, good hearted, well intentioned folks who are desperately looking for a ‘Solution’ to their financial woes in these tough economic times are so naive and gullible they fall for the slick, slimy marketing and leave the Industry with a bad taste in their mouth, swearing it off, now knowing that there are actually true, legit, honest to goodness opportunities out there that can and will allow someone who has the desire and work ethic to create an additional income stream, one that even could eventually replace and even surpass (far surpass in some cases) their current income and take them to a whole new level in their lives financially and lifestyle wise.

YES this Industry is for real, yes it works (myself and hundreds of friends are living proof) and yes it is doable by most (provided again they have the desire, work ethic and are coachable)…BUT you must know the truth about this Industry and what a real opportunity looks like, versus all these ‘deals’ and money games out there!

Barry and Heather, I commend you guys for being true Renegades and out of the box thinkers (nah screw that, ‘Throw The Damn Box Away’) who have taken the time to re-examine a great Industry with an open mind and heart and of course a ‘Mulder’ and ‘Scully’ keen eye, and healthy skepticism…and after doing your homework, weeks of due diligence, kicking the tires and asking the hard, probing questions you have come away knowing that indeed this In dustry really does offer an incredible vehicle for personal growth and development, lifetyle change (health and wealth wise), Income diversification, Residual Income creation and LEVERAGE, oh and not to mention FUN…and together we have been able to identify one company, product and brand that is doing it RIGHT…better than anyone else we have ever seen out there, that will truly be THE cross-over company and opportunity out there that is and will continue to attract the best-of-the-best from not only this Industry but from every Industry out there… any business.. after all this is BIG business, this is Zrii…THE Way Network Marketing is supposed to be!

I am elated to have you guys aboard the TEAM, it is a true honor to be working with you here, I am jazzed about what we are all doing here as a TEAM and I know you guys will do amazing things here with your emerging TEAM as you guys are true servant hearts, with a no BS.. straight shooter educational approach, backed up with an incredible work ethic, savvy marketing and perhaps best of all..ya’ll (as they say down here in Texas) are just cool, honest, kick ass people!!

Have a great weekend!

To Life, Liberty and The Pursuit!

Jared

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