July 12, 2008

NO Focus — No M-O-N-E-Y!

Allow me to be blunt and straight forward! . . . OK, thanks:  There are too many marketing / opportunity junkies in out there — too many people who jump from the “latest-greatest-hottest deal” to the next “latest-greatest-hottest deal.”

Don’t be one of them, or you’ll never achieve success in business!  “But it’s so tempting,” you say.  Yes it is.  With many a person shouting that they have “the absolute perfect opportunity, or online business model, in the history of the entire universe,”  it’s hard for even experienced entrepreneurs to not get carried away by the hype (hey, this happens to me occasionally too — so this friendly reminder serves me well also).

As a well-known industry watchdog is found of saying:  “Hype is designed to recruit you, not inform or educate you.

You should only join a company after you do your own complete due-diligence (investigate, probe, research).

Never base your decision to get into business, or join a marketing program, on someone else’s unbridled EMOTION.

So, once you do find and settle on a niche, product, or business that you’re inspired by and would promote (even if you couldn’t make money for the effort — see my previous post Build Online Businesses That Last), focus passionately and unfalteringly on the process of achieving your desired walk-away leveraged income with that one niche, product, or business!

Spreading yourself too thin in too many entrepreneurial endeavors can (and usually does) lead to dismal failure.

Grasshoppers never get anywhere!

Always remember:  the real secret to success in online marketing and/or Direct referral-based sales is to understand that there is NO real secret to success beyond the willingness to be 100% committed to the mission and vision (the love part) — based on how your mission statement correlates to the product line.

Stay with and FOCUS on building a C.P.R. (consistent · predictable · reliable) base of customers until your niche, product, or business becomes large enough to be self-perpetuating.

One of the worst self-defeating behaviors in this industry is to NOT let your money, time, and effort accumulate by doing one thing well.  In short, quit throwing away half-attempted effort after effort and start (or do) acting like a stamp — “stick to one thing until you arrive at your intended destination.”

Or quit looking at future opportunity ads when you have current products to sell!  Any questions here?

If you still more pep-talk, here’s how one of our forum members put it:

Brett Slansky:

People, wake up! Even freaking Donald Trump still works hard! Works on image, branding, firing people! That is all work - so in order to be successful into any venture, any sport, any career - you really need to be good at it!

Why Michael Jackson sold so many records? He was good what he was doing…
Why Mike Tyson knocks out people like crazy? He was good at boxing…
Why movie star wins Oscar? Because he/she is good at acting…
Why athlete win Olympics? He/she is good at what they do…

So how they become good at it?

THEY ALL PRACTICE A LOT!!!!!!!!

Do you get it?

If you do not build your business, talk to people, generate leads — you do not practice! That is why you do not make money.

So how do you make money in your business?

You have to become good at it!

Or, as the cheesy old joke goes that my partner Heather loves to quote (because corny or not, it’s true):

“How do you get to Carnegie Hall?”

“Practice, practice, practice!”

For several key power-packed interviews that’ll help you practice, go here:
http://www.lwlworldwide.com/shop.php

Your Partner in the Quest For
Living a Life Without Limits,

Barry Goss

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