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I’m Barry Goss. It’s my honor to have you here. I bravely went into the unknown world of online selling and e-business pursuits back in 2005 after 9 years of selling “stuff” offline (think timeshares, bi-weekly mortgages, satellite dishes over the phone, etc)
My intuition at the time was “Whoa, wutya thinking? You know the art of conversation, of eye-to-eye human connection, of how to truly listen to somebody’s pain points and needs. The inteeer-web? That’s gonna take you down one dark people-less rabbit-hole.”
Looking back at that cautionary voice, I can see it had some vital points. But, I slowly but surely adapted and came to see the immense leverage in an online-focused business. There are indeed proven ways to bridge the gap between high-touch and high-tech.