Resume – Extended

EXPERTISE:  Digital Media Publishing  ♦  Online Project Management  ♦ Info-Product Creation & Strategy  ♦  Direct-response copywriting  ♦  Content Marketing & Sales

PROFILE / HIGHLIGHTS

• 20 years of progressive consultative sales and creative content creation & marketing in the recruitment, finance / investing, training, I.T., and Internet industries.
  
• Consistent tract record of being a personable, innovative, enthusiastic contributor to a company’s growth, profit, and positive work environment.
• Resourceful contributor who is adept at helping organizations “think outside the box” to obtain increases in company credibility and prospect attraction.
• Extremely forward-thinking, idea-driven individual who has the innate ability to streamline and enhance a company’s marketing-to-sales processes and campaigns.
• Excellent communicator (in-person and writing); inquisitive listener who has a genuine interest in problem solving for my employer and finding cutting-edge solutions to my client’s challenges.
• Highly organized; able to handle multiple tasks, and meet deadlines in high-pressure situations.

PROFESSIONAL EXPERIENCE / ACCOMPLISHMENTS

Digital Media Manager, Writer, Publisher

• For over 14 years, I have been involved in the world of information publishing, e-content selling and/or the lead in implementing various online marketing projects.
• Since January 2009, I have focused 90% of my time and attention as co-founder, and acting publisher, of a small financial-publishing brand, M4 Research. We are currently (Summer – fall 2019) in the process of  winding down the content-publication and customer-acquisition side of the business. It will soon be transitioned to a 3rd-party to maintain its existing member base.
  

My online information publishing, content and sales skills are extensive and varied. But, the short run-down, since my full-time self-employment in 2004, is that I have provided online business services and strategic direction in the area of content creation, management & logistics, product development ideas and knowledge, customer service & support, affiliate program development, strategic planning & business structure, marketing & advertising implementation, resource and vendor collaboration & consolidation. Just to name a few.

Sales Consultant (Key Accounts)

• One of the first 4 Account Representatives for the once leading full-service, facilities-based DirecWay VAR (i.e., once the largest and most experienced business-grade Satellite ISP for DirecWay/Hughes Aerospace).

Working as a 100% commission-based Sales Engineer, I sold, on average, about $15,000 worth of satellite equipment/services a week via the telephone & email.  As one of 12 Sales Engineers, I was responsible for converting incoming web/telephone inquires to prospects.

Those prospects were usually corporate IT folks, General Manager, Owners, etc. who needed fast, always-on Internet access without worrying about access restrictions (either they couldn’t get DSL/Cable or it was too costly to get it). I maintained a database of over 10,000 prospects whom were followed-up on consistently and methodically. The average Sales cycle (from initial inquiry to becoming a customer) was 3 months.

Director of Business Development

• The Hampton Roads’ Virginia branch of 123hire.com (a national network of Community Career Centers).

Responsible for building and maintaining relationships with corporate recruiters, Human resource Directors, and key hiring managers throughout the community. Directly responsible for generating monthly sales revenue and overseeing the everyday operations of the local branch (sales, office management, client retention, marketing events, site functionality, etc.)

Key Accomplishments:

• Starting from scratch (5/00), built website revenue to $6,000 per month (5/01). Accomplished this without a formidable and consistent Radio/TV media partnership.
• Marketed and sold the first ever interactive Virtual Job Fair to the Hampton Roads community (October 2000). Sold 19 virtual employer booths, which totaled $44,000 in total revenue before splits with Media Partner.
• Implemented reciprocal links and cross-marketing partnerships (formal and informal) with over 10 local Internet sites to help drive additional traffic to the site.
• Increased credibility, trust, and communication flow with clients by publishing our monthly community-wide “Client Newsletter” which is full of general Human Resources tips, useful recruitment marketing advice, and current industry news.  

MILITARY EXPERIENCE

Cryptographic Technician

6-year career includes but was not limited to:  electronic corrective and preventative maintenance on various Tactical Intelligence and Combat Support equipment (hardware and software related).

* Cleared for Top Secret / Sensitive Compartmented Information by Naval Security Group Activity (NSGA).